PhD in Marketing

The PhD in Marketing is a rigorous, research-focused program designed to develop scholars who will contribute to the advancement of marketing theory and practice. This program provides in-depth training in both qualitative and quantitative research methods, enabling students to conduct high-impact research on various aspects of marketing, including consumer behavior, marketing strategy, brand management, and digital marketing. Students will work closely with leading faculty members, engage in cutting-edge research, and contribute to scholarly discussions through publications and presentations. The program prepares graduates for academic careers, research roles, and high-level positions in industry.

Course Duration

The PhD program typically spans 2 to 5 years, including coursework, comprehensive examinations, and dissertation research. The initial phase involves coursework and preliminary exams, while the remaining years focus on conducting original research and completing the dissertation. The exact duration may vary based on individual progress and research requirements.

Program Format: Online, Hybrid

Admission Requirements

• Academic Qualifications: A Master’s degree in Marketing, Business Administration, or a related field with a strong academic record. Exceptional candidates with a Bachelor’s degree and substantial research experience may be considered for direct entry.
• Transcripts: Official transcripts from all post-secondary institutions attended.
• Letters of Recommendation: Three letters of recommendation from academic or professional referees who can attest to the applicant’s research potential and academic capabilities.
• Statement of Purpose: A detailed statement outlining the applicant’s research interests, career goals, and reasons for pursuing a PhD in Marketing.
• Sample of Research Work: Submission of a research paper, thesis, or relevant professional work to demonstrate research capability.
• Medium of Study English: Proof of English proficiency if the previous degree was completed in English.

Career Outcomes

Graduates of the PhD in Marketing program are well-prepared for a variety of high-level career paths, including:

• Academia: University faculty positions in marketing, business administration, or related fields, including teaching and research roles.
• Research Institutions: Research roles focusing on marketing strategies, consumer behavior, and market analysis.
• Corporate Strategy: Senior positions in marketing strategy, brand management, and consumer insights within major corporations.
• Consulting: Providing expertise on marketing strategy, consumer behavior, and market research to businesses and organizations.
• Policy and Advocacy: Roles in policy-making or advocacy related to marketing practices, consumer protection, or industry regulations.

Program Benefits

• Expert Faculty: Access to leading academics and practitioners with extensive experience in marketing and related fields.
• Research Opportunities: Opportunities to conduct pioneering research with potential for high-impact publications and presentations at academic and industry conferences.
• Advanced Training: Comprehensive education in marketing theory, research methodologies, and strategic marketing practices.
• Professional Development: Access to workshops, seminars, and networking events to support career development and professional growth.
• Resources and Facilities: State-of-the-art research facilities, marketing databases, and analytical tools to support rigorous academic research.
• Collaborative Environment: A supportive academic community that fosters interdisciplinary research and collaboration with peers and faculty.
• Global Perspective: Exposure to international marketing practices and the opportunity to contribute to global discussions on marketing strategies and consumer behavior.

Core Courses

• Advanced Marketing Theory: Examination of contemporary and classical theories in marketing, including consumer behavior and strategic marketing.
• Quantitative Research Methods in Marketing: Advanced methodologies for conducting quantitative research and analyzing marketing data.
• Qualitative Research Methods in Marketing: Techniques for conducting qualitative research and understanding consumer behavior through in-depth analysis.
• Consumer Behavior: Study of the psychological, social, and cultural factors influencing consumer decisions and behaviors.
• Marketing Strategy: Analysis of strategic planning processes, competitive analysis, and market positioning.
• Brand Management: Examination of brand equity, brand positioning, and strategies for building and managing strong brands.
• Digital Marketing and Analytics: Exploration of digital marketing strategies, online consumer behavior, and data-driven marketing insights.
• Dissertation Research Seminar: A seminar focused on supporting students in developing, conducting, and presenting their dissertation research.
• Special Topics in Marketing: In-depth study of emerging trends and issues in marketing, such as sustainable marketing, global marketing, or innovation in marketing practices.

Achievements of this Program

• Expertise in Marketing: Mastery of advanced marketing theories, research methodologies, and strategic marketing practices.
• Advanced Research Skills: Proficiency in conducting high-quality research with significant theoretical and practical implications.
• Academic Contributions: Publication of research findings in leading marketing journals and contributions to the advancement of marketing knowledge.
• Professional Networking: Development of a professional network within academic, research, and marketing communities.
• Leadership and Impact: Preparation for leadership roles and the ability to influence marketing practices, policies, and research through evidence-based insights.

Please go to the admission application to enroll in this program if you feel you are a good fit for the course.