Master’s in Marketing

The Master’s in Marketing is a comprehensive program designed to provide students with advanced knowledge and practical skills in the field of marketing. This program covers a wide range of topics including marketing strategy, consumer behavior, digital marketing, brand management, and market research. The curriculum blends theoretical learning with practical applications, preparing students to tackle real-world marketing challenges and excel in various marketing roles. Students will have opportunities to engage in hands-on projects, internships, and case studies to gain practical experience and develop strategic thinking skills essential for a successful career in marketing.

Course Duration

The Master’s program typically spans 1 to 2 years of full-time study or up to 4 years of part-time study. The program includes coursework, a capstone project or thesis, and practical experience. The exact duration may vary based on individual progress and study pace.

Program Format: Online, Hybrid

Admission Requirements

• Academic Qualifications: A Bachelor’s degree in any field with a strong academic record. Applicants with relevant coursework or work experience in marketing may be given preference.
• Transcripts: Official transcripts from all post-secondary institutions attended.
• Letters of Recommendation: Two to three letters of recommendation from academic or professional referees who can attest to the applicant’s potential for success in graduate studies.
• Statement of Purpose: A detailed statement outlining the applicant’s career goals, interests in marketing, and reasons for pursuing a Master’s in Marketing.
• GRE/GMAT Scores: General GRE or GMAT test scores may be required or optional depending on the program’s policy.
• Medium of Study English: Proof of English proficiency if the previous degree was completed in English.

Career Outcomes

Graduates of the Master’s in Marketing program are well-prepared for a variety of professional roles, including:

• Marketing Managers: Overseeing marketing campaigns, developing strategies, and managing marketing teams to achieve organizational goals.
• Brand Managers: Developing and managing brand strategies, overseeing brand positioning, and ensuring brand consistency across all channels.
• Market Research Analysts: Conducting market research, analyzing consumer data, and providing insights to inform marketing strategies and business decisions.
• Digital Marketing Specialists: Designing and implementing digital marketing strategies, managing online campaigns, and analyzing digital performance metrics.
• Product Managers: Managing the development, marketing, and lifecycle of products, including market analysis, product positioning, and go-to-market strategies.

Program Benefits

• Expert Faculty: Access to experienced professionals and academics with extensive knowledge in marketing and related fields.
• Practical Learning: Opportunities for hands-on experience through internships, capstone projects, and real-world marketing case studies.
• Advanced Training: Comprehensive education in marketing principles, strategic planning, and digital marketing techniques.
• Professional Development: Access to workshops, seminars, and networking events to support career advancement and professional growth.
• Resources and Facilities: Access to marketing databases, analytical tools, and industry resources to support learning and application.
• Flexible Learning Options: Choices of online, hybrid, or on-campus formats to accommodate different learning preferences and schedules.

Core Courses

• Marketing Management: Study of fundamental marketing principles, strategic planning, and management of marketing activities.
• Consumer Behavior: Examination of the psychological, social, and cultural factors influencing consumer decisions and behavior.
• Digital Marketing: Analysis of digital marketing strategies, online advertising, social media, and digital analytics.
• Brand Management: Exploration of brand development, brand equity, and strategies for managing and growing brands.
• Market Research: Techniques for conducting market research, analyzing consumer data, and interpreting research findings.
• Marketing Strategy: Development of strategic marketing plans, competitive analysis, and market positioning.
• Global Marketing: Study of marketing strategies and practices in an international context, including global market entry and cross-cultural issues.
• Capstone Project or Thesis: A practical project or research thesis that applies marketing knowledge to real-world scenarios.

Achievements of this Program

• Expertise in Marketing: Advanced understanding of marketing principles, strategies, and digital marketing practices.
• Practical Skills: Ability to apply marketing knowledge to real-world problems and decision-making through hands-on projects and internships.
• Career Advancement: Enhanced qualifications and skills for roles in marketing management, brand management, and market research.
• Professional Networking: Development of a professional network within the marketing community, including potential employers, mentors, and peers.
• Degree Recognition: Achievement of a degree from a reputable institution known for its focus on marketing and business studies.

Please go to the admission application to enroll in this program if you feel you are a good fit for the course.